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say farewell to frizz + hello to smooth with 72-hour frizz protection + 3.4x more hydration.*
what is frizz-me-not hydrating anti-frizz treatment?
love your frizz? we love that for you. want to smooth your frizz? frizz-me-not hydrating anti-frizz treatment is your solution. this 2-in-1 smoothing styling treatment + leave-in conditioner locks in moisture + locks out frizz for 72 hours (even in our least favorite forecast---high humidity!)* for a glossy, sleek, silky, salon-perfect blowout right from home.
who it's for
medium to thick/coarse hair types experiencing frizz (2a-4c)
why it's special
the rules of smoothing frizz are simple + finite: lock in moisture + lock out frizz for a salon-perfect blowout with NEW frizz-me-not hydrating anti-frizz treatment. the result? a glossy, sleek blowout like you just left the salon (no appointment required!). formulated with hydrasoft smoothing complex, extended humidity shield technology + our signature nourishing sea buckthorn superfruit, this first-of-its-kind treatment works by creating a silky shield on the hair for long-lasting frizz control, manageability, hydration + heat protection.**
- long-lasting frizz fighting + a hydration boost: frizz-me-not protects hair against frizz for 72 hours while adding 3.4x more hydration to your hair*
- styling tools welcome: frizz-me-not offers protection against heat up to 450° F.
- easy-to-use: this styling treatment + leave-in conditioner combo has a rich (easy to saturate!) milky formula for fast-acting, sleek results.
- silky shield feels: frizz-me-not creates a silky shield on strands for added manageability + shine.
*clinically proven
how to use
- mist all over clean, damp hair.
- comb through evenly to ensure hair is fully saturated.
- heat style with a blow dryer or diffuser for best results.
key ingredients
- hydrasoft smoothing complex: aligns hair fibers to help maintain long-lasting frizz reduction for ultimate humidity protection, smoothness + manageability while improving shine + softness.
- extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
- sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.
full ingredients
Water/Eau/Aqua, Butylene Glycol, Isododecane, Dipropylene Glycol, Amodimethicone, Polyquaternium-37, Polysilicone-29, Silicone Quaternium-18, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Glycolic Acid, Lactic Acid, Panthenol, Tocopherol, Aloe Barbadensis Leaf Juice, Trehalose, Ethyl Linoleate, Ethyl Oleate, Caprylic Acid, Xylitol, Cetearyl Alcohol, Phenyl Trimethicone, Behentrimonium Chloride*, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Trideceth-6, Trideceth-12, Polyglyceryl-10 Laurate, Sodium Lignosulfonate, Tetrasodium Glutamate Diacetate, Maltodextrin, Ceresin, Magnesium Aluminum Silicate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
ultra-luxurious + rich mask is packed with vitamins + nutrients to condition the hair making it soft, silky, and smoother than ever
what is soulfood nourishing hair mask?
who it's for
why it's special
how to use
- use either as a weekly treatment or an everyday conditioner after the amika shampoo of your choice. Leave to penetrate for 5 to 7 minutes and rinse
- for high porosity hair in need of extra moisture, use this as an everyday conditioner. For normal or low porosity hair, use as a weekly treatment.
ingredients
key ingredients
- jojoba seed oil - contains many essential fatty acids, powerful antioxidants and vitamins; naturally rich in Vitamins A, D and E.
- sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
contains recycled material: 8 oz / 250 ml, 16 oz / 500 ml, and 3.3 oz / 100ml contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.
a conditioner that strengthens hair + prevents future breakage for your strongest mane yet.
what is the kure strength repair conditioner?
a fortifying conditioner that's ultra moisturizing + clinically proven to strengthen damaged hair due to everyday stressors, heat + chemical treatments.
who it's for
all hair types 1–4c experiencing damage
best for high porosity hair
why it's special
this conditioner intensely hydrates while working to strengthen + bring dry, damaged hair back from its breaking point.
- 55% less breakage* + 2x stronger* hair after one use.
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically tested when shampoo + conditioner are used as a system.
how to use:
- squeeze excess water out of hair.
- apply on mid-lengths to ends. use comb to detangle + evenly disperse product.
- leave on for 2-3 minutes.
- rinse thoroughly.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
-
plant butters + vegan proteins: formulated with plant butters + vegan proteins, the kure is rich in nourishing nutrients like omega fatty acids, vitamins + minerals.
-
sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
what is the kure strength repair shampoo?
a fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged hair due to everyday stressors, heat + chemical treatments.
who it's for
all hair types 1–4c experiencing damage
best for high porosity hair
why it's special
this shampoo's luxe lather gently cleanses while working to strengthen + reduce breakage.
- 2x stronger* + 55% less breakage* hair after one use.
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically tested when shampoo + conditioner are used as a system.
how to use
- massage a quarter-sized amount of the kure bond repair shampoo through wet hair focusing on the roots. rinse.
- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
- for best results, follow with the kure conditioner.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
– fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters + vegan proteins: delivers rich moisture + nourishment.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight, superfruit-infused hair oil hero.
what is superfruit star lightweight hair styling oil?
- sea buckthorn: known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength. that’s why we infuse it into every single formula!
- silicones: helps to provide excellent shine, slip + conditioning to hair while reducing breakage + protecting against heat damage.
#1 prestige dry shampoo in the US - size 5.3oz / 232ml* refreshes roots with a voluminous ‘oomph.’
perk it up! this talc-free dry shampoo absorbs oil, reduces odor, and with an invisible finish, all while restoring 'oomph.’
who it's for
all hair types 1-4C seeking a voluminous root refresh between washes
balanced to oily hair + scalp types
why it's special
infused with nutrient-rich sea buckthorn + natural rice starch (no talc!), perk up is the ultimate dry shampoo for a classic refresh between wash days.
- #1 prestige dry shampoo in the US.*
- 94% said their hair looked + felt refreshed after using**
- boosts volume**
- invisible finish: the talc-free formula even leaves dark hair without a trace of white residue.
- absorbs oil + reduces odor: we ditched the standard aluminum starch for rice starch which helps to absorb oil.
- restores volume: brings flat hair back to life + provides a voluminous 'oomph' without feeling gritty.
- due to supply chain challenges, cap color may vary.
*Circana, U.S. Prestige Beauty Total Measured Market, Hair Product Sales for 5.3oz size, 12 months ending December 2023
**based on consumer testing of 53 participants.
HOW TO
- shake well
- hold 8 inches away
- spray onto roots in sweeping motion
- wait 30 seconds
- massage or brush through!
key ingredients
- rice starch: we ditched the standard aluminum starch for natural rice starch to absorb oil and restore hair's oomph.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
*this product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor
full ingredients
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene
*please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
jam packed with vitamins + antioxidants for moisturized, soft + nourished strands.
what is normcore signature conditioner?
who it’s for
medium to thick hair types seeking nourishment
why it’s special
- shea butter - formulated with rich shea butter, this conditioner provides deep nourishment and softness, plus its full of vitamins, minerals, + five fatty acids.
- weightlessly hydrates- we made sure this conditioner intensely hydrates, but never weighs you down.
how to use
- squeeze excess water out of hair.
- apply on mid-lengths to ends. use comb to detangle and evenly disperse product.
- leave on for two to three minutes.
- rinse thoroughly.
- finish shower off with cool water to seal in moisture and close the cuticle.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- shea butter - loaded with vitamins, minerals + five fatty acids to provide deep nourishment + softness.
- sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.
what is normcore signature shampoo?
who it’s for
fine to medium hair types seeking nourishment
why it’s special
- leaves hair 7x more conditioned*.
- coconut Acid - provides excellent lathering + conditioning.
- 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.
how to use
- massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.
- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
- for best results, follow with normcore signature conditioner or soulfood nourishing mask (sold separately).
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- coconut acid - helps to provide excellent lathering and conditioning.
- sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
save 25% with this duo starring a smoothing body butter + a warm fruity floral hair + body mist that leaves skin smelling irresistible.
what is the smooth + scented duo?
nourish your skin while smelling like our iconic warm floral fruity scent with this duo featuring full sizes of the big embrace smoothing whipped body butter + amika:aura hair + body mist.
who it's for
all bodies welcome
why it's special
prepare to smell amazing! our whipped body butter nourishes, smooths + scents skin then amika:aura takes your signature scent up a notch with the same warm fruity floral fragrance—bottled for your hair + body.
- if you want nourished, softer skin with an uplifting scent, big embrace is for you. it's clinically proven to instantly smooth skin* with moisturizing ceramides + shea butter.
- love our iconic scent? you need amika:aura, a hair + body mist featuring our uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
*based on a clinical study of 22 participants
how to use
- big embrace: apply onto body, massaging into skin until absorbed.
- amika:aura: mist all over hair and body as desired.
safety information
avoid contact with eyes.
ingredients
key ingredients
• ceramide: like a protective shield for your skin, these moisturizing superstars help support your skin barrier by locking moisture in, so your skin feels smoother + deeply hydrated.
• lipohydroxy acid: a gentle acid that delicately buffs away rough patches, bumps, and unwanted texture for softer, smoother skin.
• regenerative shea butter: this hydrating powerhouse is ethically sourced through regenerative agriculture, a farming practice that supports both the environment + the people who grow it. packed with vitamins, antioxidants + barrier-supporting fatty acids, it delivers premium hydration + nourishment to instantly replenish + soften skin.
• sea buckthorn: our signature ingredient that’s loaded with good-for-skin vitamins, lipids + antioxidants, making it the ultimate holy grail to help nourish skin.
full ingredients
big embrace body butter:
Water/Aqua/Eau, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Isopropyl Palmitate, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Glycerin, Caprylic/Capric Triglyceride, Stearic Acid, Theobroma Cacao (Cocoa) Seed Butter, Ceramide Np, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Capryloyl Salicylic Acid, Jasmine Oil/Extract, Sanguisorba Officinalis Root Extract, Saccharide Isomerate, Panthenol, Dimethicone, Propanediol, Hydroxyapatite, Hydroxyethylcellulose, Ethylhexylglycerin, Phenoxyethanol, Polysorbate 60, Citric Acid, Sodium Citrate, Sodium Hydroxide, Sodium Phosphate, Disodium Phosphate, Carbomer, Chlorphenesin, Tocopherol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellal, Coumarin, Geraniol, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Rose Ketones
amika:aura hair + body mist:
Alcohol Denat. (SD Alcohol 40-B), Water/Eau/Aqua, Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Vanillin, Rose Ketones
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
dull, dry skin? hug it in hydration with this rich, whipped body butter boosted with ceramides.
what is big embrace whipped body butter?
a rich, whipped body butter with moisturizing ceramides that’s clinically proven to maintain hydration up to 48 hours* for softer, smoother skin.
who it's for
great for dull, dry skin + anyone who wants to smell amazing.
why it's special
give dull, dry skin the TLC it deserves. like a soft, comforting embrace, this clinically proven whipped body butter hugs your skin in hydration with a combo of skin barrier-supporting ceramides, moisturizing shea butter + gentle-yet-effective skin-smoothing acids.
P.S. just don’t be surprised if our signature warm fruity floral scent makes everyone near you wanna get close. it really does smell *that* good.
- clinically proven to instantly smooth skin*
- clinically proven to keep skin hydrated up to 2 days*
- luxurious, rich whipped texture
- deeply hydrates + supports skin barrier
- iconic warm fruity floral scent
- size: 250 ml | 8.45 oz
*based on a clinical study of 22 participants.
how to use:
- apply all over body.
- massage into skin until fully absorbed.
- pair with shower thoughts body wash + i'm glistening body oil to layer up on our iconic warm fruity floral scent.
safety information
avoid contact with eyes.
ingredients:
key ingredients
- ceramides: like a protective shield for your skin, these moisturizing superstars help support your skin barrier by locking moisture in, so your skin feels smoother + deeply hydrated.
- regenerative shea butter: this hydrating powerhouse is ethically sourced through regenerative agriculture, a practice that supports both the farmers who grow it + the environment. (check out more on our forested partnership for the full scoop!) packed with vitamins, antioxidants + barrier-supporting fatty acids, it delivers premium hydration + nourishment to instantly replenish + soften skin.
- lipohydroxy acid: a gentle acid that delicately buffs away rough patches, bumps, and unwanted texture for softer, smoother skin.
- sea buckthorn: our signature ingredient that’s loaded with good-for-skin vitamins, lipids + antioxidants, making it the ultimate holy grail to help nourish skin.
full ingredients
Water/Aqua/Eau, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Isopropyl Palmitate, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Glycerin, Caprylic/Capric Triglyceride, Stearic Acid, Theobroma Cacao (Cocoa) Seed Butter, Ceramide Np, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Capryloyl Salicylic Acid, Jasmine Oil/Extract, Sanguisorba Officinalis Root Extract, Saccharide Isomerate, Panthenol, Dimethicone, Propanediol, Hydroxyapatite, Hydroxyethylcellulose, Ethylhexylglycerin, Phenoxyethanol, Polysorbate 60, Citric Acid, Sodium Citrate, Sodium Hydroxide, Sodium Phosphate, Disodium Phosphate, Carbomer, Chlorphenesin, Tocopherol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellal, Coumarin, Geraniol, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Rose Ketones
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
done with dullness? glisten up! this rich body oil leaves skin with a radiant glow all day long.
what is i'm glistening body oil?
a clinically proven, fast-absorbing body oil with oil-soluble vitamin C that fades discoloration + evens skin tone* for a more radiant, all-day glow.
who it's for
great for dull, dry skin, discoloration + anyone who wants to smell amazing.
why it's special
missing: your glow. found: your solution. this rich, fast-absorbing body oil with oil-soluble vitamin C is clinically proven to fade discoloration + even skin tone* for a radiant glow that lasts all day long.
grab it to give your skin a luminous glow-up, keep coming back for the warm fruity floral scent everyone can’t get enough of.
- clinically proven to fade discoloration + even skin tone*
- radiant glow for up to 24 hours**
- luxurious, fast-absorbing texture
- brightens, nourishes + moisturizes skin
- iconic warm fruity floral scent
*based on a 4-week clinical study of 30 participants.
**based on a clinical study of 23 participants.
how to use:
- apply all over body.
- massage into skin until fully absorbed.
- pair with shower thoughts body wash + big embrace body butter to layer up on our iconic warm fruity floral scent.
safety information
avoid contact with eyes.
ingredients:
key ingredients
- oil-soluble vitamin C: this luminizing hero helps visibly improve radiance, uneven skin tone + discoloration, so your skin looks glowy + moisturized.
- papaya oil: this nutrient-rich powerhouse is packed with vitamins A, C + E, along with gentle enzymes known to help smooth + soften skin.
- sea buckthorn: our signature ingredient that’s loaded with good-for-skin vitamins, lipids + antioxidants, making it the ultimate holy grail to help nourish skin.
full ingredients
(22605) Prunus Armeniaca (Apricot/Abricot) Kernel Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Tetrahexyldecyl Ascorbate, Carica Papaya (Papaya/Papaye) Seed Oil, Lactobacillus/Papaya Fruit Ferment Extract, Jasmine Oil/Extract, Sanguisorba Officinalis Root Extract, Persea Gratissima (Avocado/Avocat) Oil, Carthamus Tinctorius (Safflower/Carthame) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond/Amande Douce) Oil, Oryza Sativa (Rice/Riz) Bran Extract, Helianthus Annuus (Sunflower/Tournesol) Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Vegetable (Olus) Oil, Water/Aqua/Eau, Tocopherol, Diisopropyl Sebacate, Propanediol, Fragrance/Parfum, Benzyl Benzoate,Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Rose Ketones
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
get softer skin in just 1 shower with this silky body wash featuring fruit AHAs + hydrating glycerin.
what is shower thoughts soft + silky body wash?
a clinically proven body wash with hydrating glycerin + gentle fruit AHAs that cleanses + softens skin* without leaving it stripped.
who it's for
great for anyone who wants soft skin that smells amazing
why it's special
go ahead, get lost in your shower thoughts! this nourishing body wash is clinically proven to leave skin soft—not stripped—thanks to hydrating glycerin + gentle fruit AHAs.
just like our haircare, it’s infused with our signature warm fruity floral scent that's guaranteed to get you compliments.
- clinically proven to instantly soften skin*
- luxurious silky texture
- gently cleanses + smooths
- iconic warm fruity floral scent
*based on a clinical study of 21 participants.
how to use
- massage all over your body into a rich lather.
- rinse off with water.
- pair with big embrace body butter + i'm glistening body oil to layer up on our iconic warm fruity floral scent.
- gentle enough for daily use.
safety information
sunburn alert: this product contains an alpha hydroxy acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards. avoid contact with eyes.
ingredients
key ingredients
- glycerin: draws + locks in hydration to leave skin feeling soft—not stripped.
- fruit AHAs (mango, banana + cajá plum): gentle fruit acids buff away dullness for softer, glowier skin.
- sea buckthorn: our signature ingredient that’s loaded with good-for-skin vitamins, lipids + antioxidants, making it the ultimate holy grail to help nourish skin.
full ingredients
Glycerin, Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Decyl Glucoside, PEG-150 Distearate, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Jasmine Oil/Extract, Sanguisorba Officinalis Root Extract, Spondias Mombin (Hog Plum/Prune de Porc) Pulp Extract, Mangifera Indica (Mango/Mangue) Pulp Extract, Musa Sapientum (Banana/Banane) Pulp Extract, Bromelain, Bixa Orellana Seed Extract, Coconut Acid, Sodium Isethionate, Glucose, Propanediol, Citric Acid, Benzyl Alcohol, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
perk up your way with limited-edition perk up GUAVA GRANITA + travel-size perk up plus.
what is the beach day besties dry shampoo duo?
refresh roots all summer with perk up GUAVA GRANITA, a limited-edition twist on the #1 dry shampoo in the US* that infuses the same clinically proven oil-removing formula you know + love with Ellis Brooklyn's sweet scent. got plans? this beach-day duo includes a pocket-size perk up plus, so your hair will feel clean + smell amazing wherever you go.
*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025
who it's for
all hair types 1-4c seeking a root refresh
why it's special
wash days can wait. your summer plans won't. grab this duo to keep hair covered at home + on the go. includes our full-size limited-edition perk up GUAVA GRANITA + travel-size perk up plus extended clean dry shampoo.
- full size! limited-edition perk up GUAVA GRANITA: a limited-edition twist on the #1 dry shampoo in the US*—made with the same clinically proven oil-removing formula, now in a sweet juicy scent.
- travel size! perk up plus extended clean dry shampoo: an invisible, lightweight + buildable dry shampoo that extends time between wash days even further.
*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025.
how to use:
- shake well.
- spray 8 inches away from roots in a sweeping motion.
- wait 30 seconds.
- massage product into scalp or brush it through.
- apply more as needed.
safety information:
FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.
ingredients
key ingredients
- invisible rice starch technology: superfine absorbent powder removes oil for actually cleaner hair + boosts volume with no buildup, gritty feel, or white cast.
- nourishing sea buckthorn: known as 1 of earth’s most nutrient-rich superfruits, our signature nourishing ingredient is loaded with vitamin C, vitamin A + antioxidants, making it the ultimate holy grail for your hair + skin.
full ingredients
limited-edition perk up GUAVA GRANITA dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Hydroxycitronellal, Limonene, Coumarin, Hexyl Cinnamal, Vanillin, Citrus Aurantium Peel Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Limon (Lemon) Peel Oil, Geranyl Acetate, Linalyl Acetate
perk up plus extended clean dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice) Starch, Isobutane, Water/Eau/Aqua, Maranta Arundinacea (Arrowroot) Root Powder, Maltodextrin, Zinc Ricinoleate, Mandelic Acid, Pentapeptide-3, Nephelium Lappaceum (Rambutan) Seed Extract, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Helianthus Anuus (Sunflower) Seed Oil, Arginine, Diisopropyl Adipate, Disteardimonium Hectorite, PVP, Butylated PVP, Propylene Glycol, Citric Acid, Tocopherol, Citronellyl Methylcrotonate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
FAQ
what is dry shampoo?
our favorite way to refresh our hair, sans water. dry shampoos are powder formulas that work at the root to refresh, remove odors, add ‘oomph’ + absorb oil between showers.
what does dry shampoo do?
traditionally, dry shampoos absorb excess dirt, oil + grease from your scalp. additionally, they can refresh hairstyles to make them last longer, or add volume + an extra 'oomph' to hair (perk up dry shampoo, we're lookin' at you).
how do you use dry shampoo?
shake your can of dry shampoo well, spray from about 8 inches away in a sweeping motion, wait 30 seconds, then massage or brush through.
what is the difference between perk up dry shampoo and perk up plus extended clean dry shampoo?
perk up plus extended clean dry shampoo is ideal for those who wash their hair 1–2 times a week + are after a natural finish. it allows all hair types to extend time even further between wash days. perk up dry shampoo is perfect for those who wash their hair 3–4 times a week + are after a voluminous finish. you can also spray perk up on clean hair for that extra 'oomph' without feeling gritty.
what does GUAVA GRANITA smell like?
GUAVA GRANITA by Ellis Brooklyn is a sweet, juicy scent with notes of juicy guava, banana, vanilla + almond milk. one spritz + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.
how long will perk up GUAVA GRANITA be available?
it's here for a good time, not a long time. amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is a super-limited collab that will only be available while supplies last—so don't miss it!
scent stack with limited-edition perk up GUAVA GRANITA + an Ellis Brooklyn perfume sample—a $50 value.
what is the amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo set?
scent stack, the amika way with perk up GUAVA GRANITA, a limited-edition twist on the #1 dry shampoo in the US* that infuses the same clinically proven oil-removing formula you know + love with Ellis Brooklyn's sweet scent.
the second layer of scent? a sample of Ellis Brooklyn GUAVA GRANITA perfume for even more fresh-squeezed fragrance.
who it's for:
all hair types (from balanced to oily!) looking to remove oil from their scalp
why it's special:
we teamed up again with our friends at Ellis Brooklyn (another clean + female-led Brooklyn brand) to turn refreshing between wash days into a sweet escape. in this bundle, you'll add to the scent experience with a 5 ml sample of GUAVA GRANITA fragrance + a cute travel pouch.
- fresh-squeezed notes of juicy guava, ripe banana + rich vanilla
- perfect for your scent stacking routine
- a sweet twist on the #1 dry shampoo in the US*
- clinically proven to remove oil for actually cleaner hair
- boosts volume + removes odor
- extends time between washes
- no buildup, gritty feel, or white cast
- includes travel pouch
P.S.: guava season is short, so act fast! this collab is super limited edition, so once it's gone, it's gone.
*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025.
ingredients
key ingredients:
- invisible rice starch technology: superfine absorbent powder removes oil for actually cleaner hair + boosts volume with no buildup, gritty feel, or white cast.
- nourishing sea buckthorn: known as 1 of earth’s most nutrient-rich superfruits, our signature nourishing ingredient is loaded with vitamin C, vitamin A + antioxidants, making it the ultimate holy grail for your hair + skin.
full ingredient list:
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
how to:
1. shake well
2. hold 8 inches away
3. spray onto roots in sweeping motion
4. wait 30 seconds
5. massage or brush through
safety information:
GUAVA GRANITA perk up: FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.
FAQ:
are you discontinuing perk up dry shampoo?
don’t worry, the original formula that started the perk up craze is here to stay! collect them both: perk up dry shampoo (featuring our signature amika scent) + limited-edition perk up GUAVA GRANITA dry shampoo to alternate scents based on your mood. you can never have too much perk up!
what is the difference between perk up GUAVA GRANITA + the original perk up dry shampoo?
amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is the same perk up dry shampoo formula you know + love with a limited-edition scent by Ellis Brooklyn.
which perk up dry shampoo is best for me?
it all depends on how much oil control + volume you’re looking for—and of course, your scent of choice! for hair that needs a shampoo 3-4x a week, keep it classic with our original perk up dry shampoo, the oil-removing root refresher that started it all. for the same volume-boosting + wash-extending benefits with a sweet + juicy scent, go for perk up GUAVA GRANITA dry shampoo. for hair that needs shampoo 1-2x a week + a more weightless feel, choose perk up plus extended clean dry shampoo. and for extra-strength oil control for hair that needs shampooing almost every day, you can’t go wrong with perk up ultra oil control dry shampoo.
what does GUAVA GRANITA smell like?
GUAVA GRANITA by Ellis Brooklyn is a sweet, juicy scent with notes of juicy guava, banana, vanilla + almond milk. one spritz + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.
how long will perk up GUAVA GRANITA be available?
it's here for a good time, not a long time. amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is a super-limited collab that will only be available while supplies last—so don't miss it!
why did we partner with Ellis Brooklyn?
our friends at Ellis Brooklyn embody so many of our amika values–they’re a clean, Brooklyn-born + female-led brand just like us. talk about a match made in paradise!
prevent fade for up to 40 washes* with this color-protecting + strengthening conditioner.
What it is
a color-protecting conditioner that nourishes, prevents fade for up to 40 washes* + strengthens hair so your color stays vibrant, starting in the shower.
Who it's for
all color-treated hair types (1-4c)
for thicker hair, pair with hydro rush mask for an added boost of moisture.
Why it's special
this stylist-trusted conditioner is clinically proven to prevent color fade for up to 40 washes* + deliver 11x stronger hair.* made to protect your color every time you step in the shower + leave hair moisturized + shiny, so color looks even more vibrant. get always-on protection for always-vibrant color.
- deeply conditions + prevents color fade for up to 40 washes*
- 11x stronger hair + 91% less breakage*
- moisturizes to leave hair shiny, soft + more manageable
- won’t strip or shift your color
*clinically proven.
Key Ingredients
- color longevity complex: a combination of color-locking polymers, peptides + color-retention silicones that preserves color vibrancy while preventing dullness + fading
- high-refractive glossing polymer: made to mimic natural ceramides found in skin + hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair
- black currant extract: an antioxidant-rich fruit known to protect against oxidative stress that can impact hair color
- sea buckthorn extract: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin
Full Ingredients
Water/Aqua/Eau, Cetyl Alcohol, Stearyl Alcohol, Cetearyl Alcohol, Behentrimonium Chloride*, Propanediol, Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Hydrolyzed Rice Protein, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-7, Polyquaternium-92, Glycerin, Cetrimonium Bromide, Cetrimonium Chloride*, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Trideceth-12, Sodium Carrageenan, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Sodium Metabisulfite, Citric Acid, Sodium Hydroxide, Isopropyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique
How To
1. massage conditioner from mid-lengths to ends.
2. leave on for 2–3 minutes. rinse thoroughly.
safety information
avoid contact with eyes.
FAQs
is the protector conditioner suitable for bleached hair?
those with bleached blonde, gray + silver hair should reach for our bust your brass collection instead to help tone + reduce breakage. to help repair chemical damage, choose the kure strength repair collection.
do i need to use the protector color protect + strengthen treatment?
using the protector shampoo + conditioner will already help extend your color long past your salon appointment. adding in the protector color protect + strengthen treatment provides even more protection, as it reduces color fade + shift from up to 15 hours of UV exposure* + delivers 7.9x more detangled + moisturized hair*.
*clinically proven
what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.