23 products
23 products
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the new + improved** 2-in-1 hair styling tool that combines a round hair brush and blow dryer to easily and quickly create a smooth, bouncy, salon quality blowout at home!
what is hair blow dry brush 2.0 2-in-1 hair styling tool?
who it's for
why it's special
- 3 adjustable heat/speed settings, 115f / 190f / 230f, create volume and smoothness on every hair type
- tourmaline coated barrel generates negative ions and infrared heat to smooth hair and minimize frizz
- oval barrel is designed to deliver extra root lift and increase overall volume
- long nylon ball tip bristles detangle and smooth
- short bristles increase bounce, shine and polish
- ultra-lightweight design, weighing just .85 lb/ 380 g
- 9 ft / 3 m cord with 360° swivel — allows easy handling
- 12 (w) x 34 (h) x 9 (d) cm / 4.7 (w) x 13.3 (h) x 3.5 (d) in
- 120v
- 60 hz
- 950w
- 2-year warranty
how to use:
steps
- start with towel-dried hair. for very thick or long hair, air dry or rough dry with a regular blow-dryer.
- spray the hair with the shield anti-humidity spray or use blockade heat defense serum to protect against heat damage.
- turn brush on by rotating the temperature control dial clockwise to the desired setting.
- divide hair into sections. working section by section, maneuver the brush through hair. for extra volume, over-direct sections at the crown of the head.
- once hair is completely dry and styled, finish with supernova moisture and shine cream for the ultimate smooth finish.
oil-to-foam purifying pre-wash that breaks down build-up + refreshes the scalp without stripping
what is reset pink charcoal scalp cleansing oil?
who it's for
why it's special
how to use
you're 5 minutes away from a happy scalp
- section dry, unwashed hair.
- apply to the roots and massage to distribute.
- wait 3-5 minutes.
- add water to transform oil into a milky lather. rinse thoroughly.
- follow with reset clarifying gel shampoo and reset cooling gel conditioner (sold separately).
- use weekly or as needed.
ingredients
key ingredients
- natural charcoal + pink clay - known to be highly absorbent of dirt, oil + toxins that collect on the hair + scalp to help to get rid of impurities + odors.
- cooling menthol – invigorates the scalp and provides a cool, tingling sensation.
- indian cress stem extract – enriched with vitamins and antioxidants to promote a balanced, healthier-looking scalp.
- sunflower oil – helps to clean oil-soluble dirt and grime.
full ingredients
from dull to dazzling! this flash-acting mask delivers brilliant moisture and shine in just 60 seconds.
what is flash instant shine mask?
who it’s for
why it’s special
how to use
- before application, squeeze out excess water from hair.
- twist nozzle and apply product directly to hair in sections.
- fully saturate from mid-length to ends.
- wait 60 seconds. rinse.
- fine and oily hair types use after shampoo in place of conditioner. thick and dry hair types use after shampoo and conditioner.
ingredients
key ingredients
- flaxseed - moisturizes and softens the hair for healthy-looking shine.
- amino acids - smooth the cuticle and boost hair elasticity
- antioxidants - hydrate and condition the hair to fight frizz
full ingredients
what is bust your brass toning + strength repair mask?
a salon service in a jar. this ultra-luxe hair mask tones while strengthening + hydrating for a bright blonde.
who it's for
all blondes, silvers + grays 1–4c looking to cool warm tones
why it's special
bring blonde back to life. packed with fortifying technology, plant butters + ultra-violet pigments—for your strongest + brightest hair yet!
- the proof is in our claims - this toning mask is clinically proven to significantly brighten, intensely hydrate + strengthen hair.*
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven with continued use.
**clinically tested when shampoo + conditioner are used as a system.
- ultra-hydration - this luxurious mask is packed with 3 different types of plant butters and adds a healthy dose of moisture to dry strands.
- tones brassiness - counteract any yellow, unwanted brassy hues for an icy blonde, silver or gray.
- strengthens + reduces breakage while also helping to prevent future damage.
ingredients
key ingredients
-
fortifying technology: helps target + strengthen hair prone to breakage.
-
plant butters: vitamin-rich mango butter, borage oil + shea butter.
-
vegan proteins: helps to reinforce damaged hair + improve shine.
-
ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.
full ingredients
how to use
-
massage through wet hair.
-
rinse.
what is bust your brass cool blonde strength repair shampoo?
all blondes, silvers + grays 1–4c looking to cool warm tones
wash your way to a brighter + healthier looking blonde! packed with fortifying technology, quinoa protein, plant butters + ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool and strong.
bust your brass cool blonde strength repair shampoo is clinically proven to tone, hydrate + strengthen strands, resulting in 2.2x stronger hair* with 55% less breakage.*
safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.*
*clinically tested when shampoo and conditioner are used as a system.
how to use
-
massage through wet hair
- rinse.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: vitamin-rich mango butter, borage oil + shea butter.
- vegan proteins: helps to reinforce damaged hair + improve shine.
- ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.
all curls are welcome! instantly revives and moisturizes all waves, curls, and coils.
what is power hour curl refreshing spray?
who it's for
why it's special
- seals in moisture - spray your way to rehydrated curls, coils + waves.
- fights frizz - this refreshing mist fights to protect strands against frizz.
- provides definition + a soft hold - resulting in soft, touchable curls that are full of life + shine.
how to use
keep curls, coils, + waves lookin' fresh:
- spritz through dry hair to instantly refresh curls. scrunch hair upwards.
- to further boost body, tilt head forward and scrunch hair in an upward motion.
- use throughout the day whenever curls need moisture or revived shape.
- pro tip: use on wet, freshly washed hair prior, then layer on top of curl corps cream and curl corps gel. diffuse. you’ll have bounce and definition for days.
ingredients
key ingredients
- tapioca starch - helps provide definition and soft hold to curls.
- soybean extract - contains significant amounts of all the essential amino acids and is rich in protein, vitamins, and minerals to leave hair looking more moisturized.
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
a fresh trim in a bottle. this instant split-end seal cream softens, smooths + eliminates frizz.
what is the closer instant split-end seal cream?
who it's for
why it's special
- immediately seals 96% of split ends in just one use.*
- safe for strands: clinically proven to be safe for color-treated hair.**
how to use
- start by applying a dime-sized amount to damp or dry hair, mid lengths to ends, prior to any additional styling products. add more product as needed depending on hair density + length.
ingredienkey ingredients
full ingredients
channel your inner hairstylist with this shea butter infused, workable wax that provides high hold definition, resulting in a natural finish on wet or dry hair.
WHY IT’S SPECIAL
keep style on lock! this high hold wax has a buildable formula, and is a go-to when styling short hair, braids, or sleek ponies.
- workable high hold: on lock keeps styles in place, while still having a flexible-feeling consistency that makes it easy to work through hair.
- natural finish: infused with shea butter, this high hold wax leaves hair with a natural look and feel.
- creates versatile looks: this hair wax is great for many different styles! from short hair looks, braids, sleek ponies, or any type of up-do—it’ll keep them all on lock.
WHO IT’S FOR
all hair types 1–4c, ideal for shorter styles, braiding + sleek ponies
KEY INGREDIENTS
- shea butter: loaded with vitamins, minerals + five fatty acids to provide deep nourish
- sea buckthorn: superfruit loaded with vitamin c, vitamin a, and fatty acid omega 7 typically found in fish oil. and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
FULL INGREDIENTS
HOW TO USE:
GET A GRIP ON YOUR STYLE:
- for piecey waves, take a dime-sized amount into the palm of your hand and rub them together to warm and emulsify the wax. work through hair using your fingers for added definition.
- apply half a pinky fingernail-sized amount of wax to the tips of your fingers before braiding, for a smoother look free of flyaways.
- for a sleek pony, apply a dime-sized amount of wax onto the hairline and comb through with a dense brush to slick it back. secure with an elastic, then use any excess wax to tame flyaways.
OTHER HAIR HACKS:
- create clean partings -- run the wax along the part.
- natural waves: on damp hair, apply wax and loose braid it, let it air dry or diffuse it.
- on lock brings a softness to spikey pixies while keeping hold.
go to bed with this overnight mask, resulting in hair that is 3x more hydrated by morning*.
what is dream routine overnight hydrating hair mask?
who it’s for
why it’s special
- it's called beauty sleep for a reason. infused with the ingredients of your dreams like hyaluronic acid, coconut water, blue algae, and sea buckthorn, this no-rinse, silicone-free overnight hair treatment mask intensely moisturizes strands.
- ultra-hydrating: dream routine boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning*.
- long-lasting benefits: reap the benefits of this overnight treatment mask for 4 washes*.
- no staining here: although dream routine is a no-rinse treatment mask, it doesn't stain your pillow so you can rest easy.
how to use
it's called beauty sleep for a reason...
- comb through hair.
- pump 1-4 times into hands depending on hair length and thickness.
- apply to dry or damp hair before bedtime.
- distribute from mid-lengths to ends.
- ready for your beauty sleep!
ingredients
key ingredients
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
whip up hair hydration that lasts 5 days* with this hyaluronic acid infused moisture mask.
what is hydro rush intense moisture hair mask?
dry hair? it's time to take five. drench your strands with this squalane and hyaluronic acid infused moisture mask, clinically proven to leave hair hydrated for 5 straight days.
who it's for:
dry, textured, or coarse hair types 2a–4c
best for low porosity hair
why it's special:
whip up long-lasting hair hydration with this ultra-moisturizing mask. infused with hyaluronic acid, squalane, + coconut water, hydro rush intense moisture mask offers superior slip and detangles any 'do.
- clinical claims: leaves hair hydrated for 5 straight days*, 5x easier to comb*, and 5x more hydrated* after one use.
- calling all coarse, curly, + coily friends: this moisture mask was created for intensely dry, coarse, and low porosity strands that have trouble absorbing moisture.
- features a whipped texture: this rich treatment is whipped into a rich, luscious texture that has a silicone-free formula that allows nutrients to soak into your strands.
*clinically proven.
key Ingredients:
squalane: proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness
hyaluronic acid: typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
polyglutamic acid: this anionic amino acid known to promote moisture retention.
blue/green algae: provides essential fatty acids, amino acids, as well as vitamin a & beta-carotene.
sea buckthorn: one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid Omega 7. The 'superfruit' is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from Tibet!
full Ingredient List:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Isopropyl Myristate, Behentrimonium Chloride*, Myristyl Alcohol, Polyester-37, Ethyl Macadamiate, Hyaluronic Acid, Polyglutamic Acid, Squalane, Butyrospermum Parkii (Shea/Karite) Butter, Brassica Campestris (Rapeseed/Colza) Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Sesamum Indicum (Sesame/Sésame) Seed Oil, Spirulina Platensis (Blue Green Algae /Algues Bleu-Verte) Extract, Cocos Nucifera (Coconut/Nuix de Coco) Water, Emblica Officinalis (Gooseberry/Groseille à Maquereau) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Isododecane, Cetrimonium Chloride*, Ethylhexylglycerin, Ethyl Canolate, Neopentyl Glycol Diheptanoate, Lauryl Alcohol, Panthenol, Tocopheryl Acetate, Tocopherol, Leuconostoc/Radish Root Ferment Filtrate, Guar Hydroxypropyltrimonium Chloride, Propanediol, Potassium Sorbate, Sodium Benzoate, Isopropyl Alcohol, Malic Acid, Citric Acid, Phenoxyethanol, Fragrance/Parfum, Hydroxycitronellal, Benzyl Benzoate, Limonene *antistatic agent/agent antistatique
How to Instructions:
- squeeze out excess water.
- apply mask mid-lengths to ends.
- comb through to disperse evenly.
- let sit for 5-10 minutes.
- fully rinse.
- use weekly.
Good to Know:
q: what is the difference between dream routine and hydro rush intense moisture mask?
a: dream routine is an overnight, no-rinse treatment that can be used on damp or dry hair. it has a serum-like texture that is great for all hair types experiencing dryness. hydro rush mask has a rich, whipped texture that should be used in the shower. it's ideal for ultra-dry, coarse, and textured hair types.
q: what's the difference between soulfood nourishing mask and hydro rush intense moisture mask?
a: soulfood nourishing mask is ideal for all hair types 1-4c and is great for nourishing, softening, and conditioning hair. hydro rush intense moisture mask is ideal for dry, coarse hair types 2a-4c and is great for intense, long-lasting hydration.
q: how long should you leave hydro rush intense moisture mask in before it gets washed out?
a: 5-10 minutes!
q: is hydro rush intense moisture mask silicone-free?
a: yes!
q: is hydro rush intense moisture mask safe for keratin, brazilian, or other chemically treated hair?
a: yes!
q: is hydro rush intense moisture mask color safe?
a: yes! this mask is suitable for color-treated hair.
what is smooth over frizz-fighting treatment mask?
how to:
safety information:
avoid contact with eyes.
- glycolic acid: helps to form a barrier that seals + smooths the hair cuticle, creating an umbrella-like effect to reduce frizz.
- water lily extract: helps to tame frizz + improve manageability.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
a strong-hold, fast-drying finishing hairspray.
what is headstrong intense hold hairspray?
who it's for
why it's special
- provitamin b5 - promotes hair's resilience, smooths and conditions
- safe for color-treated, brazilian-treated and keratin-treated hair
how to use
steps
- style, spray on styled hair.
ingredients
key ingredients
- provitamin b5 - promotes hair's resilience, smooths and conditions
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
flexible working hairspray for stay-all-day style that you'll still be able to run your fingers through
what is fluxus touchable, flexible hold hairspray?
who it's for
why it's special
- butyl ester of pvm/ma copolymer - protects hair against high humidity while leaving it with a natural feel; no stickiness or flaking
- safe for color-treated, brazilian-treated and keratin-treated hair
how to use
steps
- shake, spray on styled hair. repeat.
- benefits everyday styles and increases blowout longevity – mist before or after ironwork for a flexible hold and perfect finish.
ingredients
key ingredients
- butyl ester of pvm/ma copolymer - protects hair against high humidity while leaving it with a natural feel; no stickiness or flaking
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
get oil removal on speed dial with this powerful dry shampoo for extra oily scalps.
what it is
calling all oily scalps! dial up hair’s highest potential with perk up ultra dry shampoo—a powerful formula created for extra oily scalps that need oil control on speed dial between daily washes.
who it's for
all hair types 1-4c
oily scalps + strands that get weighed down by oil 1-2 days after washing
why it's special
meet your extra-oily scalps’ solution for a powerful clean between daily (or every other day) washes. this clinically proven* formula delivers off-the-hook freshness with a dry, refreshing feel + finish for that ‘just washed my hair’ feeling. in fact, 87% said that perk up ultra helps control oil.* your perfect perk up is calling.
- clinically proven to remove more oil**
- helps control oils**
- revitalizes greasy strands courtesy of root-friendly ingredients like oil-absorbing tapioca starch, odor-- removing bamboo stem extract + our signature superfruit sea buckthorn.
- community-requested formula: you asked + we answered with a dialed-up formula designed for even the oiliest scalps.
*based on a 2-week consumer study of 66 participants
**when compared to our traditional perk up dry shampoo.
key ingredients
- tapioca starch: refreshes roots + absorbs oil from the scalp.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair and scalp.
- bamboo stem extract: absorbs sweat + sebum while removing odor from the hair + scalp.
full ingredients
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice) Starch, Silica, Tapioca Starch, Disteardimonium Hectorite, Bambusa Arundinacea (Bamboo) Stem Extract, Epilobium Angustifolium (Willow Herb) Flower/Leaf/Stem Extract, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Diisopropyl Adipate, Water/Eau/Aqua, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol
how to use
- shake well.
- spray 8 inches away from roots in a sweeping motion.
- wait 30 seconds.
- massage product into scalp or brush it through.
- apply more as needed.
good to know / FAQ:
what is dry shampoo?
our favorite way to refresh our hair, sans water. dry shampoos are powder formulas that work at the root to refresh, remove odors, add ‘oomph’ + absorb oil between showers.
what does dry shampoo do?
traditionally, dry shampoos absorb excess dirt, oil + grease from your scalp. additionally, they can refresh hairstyles to make them last longer, or add volume + an extra 'oomph' to hair (perk up dry shampoo, we're lookin' at you).
how do you use dry shampoo?
shake your can of dry shampoo well, spray from about 8 inches away in a sweeping motion, wait 30 seconds, then massage or brush through.
is this color safe?
yes! perk up ultra is suitable for color-treated hair.
is this safe for keratin, Brazilian, or other chemically treated hair?
yes!
unlock next-level hair joy with superfruit-infused nourishing favorites in 1 juicy set.
what is the soft strand manifestation | nourishing treat + style set?
manifest your most nourished mane with an exclusive set featuring a full size soulfood nourishing mask, travel sizes of perk up dry shampoo + superfruit star lightweight hair styling oil, plus sample sizes of normcore signature shampoo + conditioner.
who it's for
all hair is welcome.
why it's special
reach total strand enlightenment with this nourishing set of superfruit-infused favorites.
-
sample size! normcore signature shampoo + conditioner: this nutrient-rich shampoo + conditioner nourishes + cleanses for 7x more conditioned hair.*
-
travel size! superfruit star lightweight hair styling oil: this lightweight multitasking hair oil is clinically proven to leave hair 7x stronger** 2x smoother (even in high humidity!)** + reduce breakage by 86%.**
-
travel size! perk up dry shampoo: use in between wash days to clean, refresh roots + boost volume.
-
full size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands.
*clinically proven, when used as a system.
**clinically proven, after one use.
key ingredients
- sea buckthorn: nourishes strands + helps increase shine, manageability, softness + strength.
- jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
- rice starch: a light powder that helps to absorb oil + adds instant body.
full ingredients
normcore signature shampoo:
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, Peg-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
normcore signature conditioner:
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide Mipa, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *Antistatic Agent/Agent Antistatique
soulfood nourishing mask:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique
superfruit star lightweight hair styling oil:
Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin.
perk up dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene.
how to use
normcore signature shampoo + conditioner:
- lather + massage shampoo through wet hair from root to ends. rinse.
- massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.
superfruit star lightweight hair styling oil:
- prior to heat styling, apply 1-2 pumps to damp or dry hair to strengthen + protect from heat damage.
- to smooth + add shine to your finished style, apply 1-2 pumps throughout dry hair, focusing on the ends.
perk up dry shampoo:
- shake well + hold 8 inches away.
- spray onto roots in sweeping motion, then wait 30 seconds. massage or brush through to finish.
soulfood nourishing mask:
- after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
- use either as a weekly treatment or an everyday conditioner.
faqs
is normcore signature shampoo + conditioner color safe?
yes, normcore signature shampoo + conditioner is suitable for color treated hair.
is normcore signature shampoo + conditioner safe for keratin, brazilian, or other chemically treated hair?
yes, normcore signature shampoo is suitable for chemically treated hair.
what is the amika signature scent?
why does soulfood nourishing mask vary in color + texture?
our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn + production. don't worry, this is totally normal + doesn't change the product efficacy!
the wizard vs. superfruit star, what's the difference?
the wizard is great for all hair types to detangle + protect against heat damage on damp hair after washing + conditioning. superfruit star works on both damp + dry hair to strengthen, smooth + protect against heat damage + frizz.
what type of hair does perk up dry shampoo work best on?
perk up dry shampoo works on all hair types, especially those who wash their hair 3–4 times a week.