get actually cleaner hair between wash days with a sweet twist on the #1 dry shampoo in the US*

what is amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo?

amika x Ellis Brooklyn is back + juicier than ever with this limited-edition twist on the #1 dry shampoo in the US*—made with the same clinically proven oil-removing formula you know + love, now in Ellis Brooklyn's sweet juicy GUAVA GRANITA scent. 

who it's for: 

all hair types (from balanced to oily!) looking to remove oil from their scalp

why it's special:

• clinically tested. stylist trusted. tried + true by you. it's your favorite dry shampoo—now made even sweeter!
• you loved our first collab so much, we teamed up again with our friends at Ellis Brooklyn (another clean + female-led Brooklyn brand) to turn refreshing between wash days into a sweet escape. each spray is clinically proven to remove oil + boost volume, while fresh-squeezed notes of juicy guava, ripe banana + rich vanilla smell like a tropical smoothie on a sun-soaked getaway.
• count on it for right-away results + hair that smells incredible, so you can wash less + summer more—no matter where your plans take you.  
  • a sweet twist on the #1 dry shampoo in the US*
  • clinically proven to remove oil for actually cleaner hair
  • boosts volume + removes odor
  • extends time between washes
  • juicy guava, banana + vanilla scent
  • no buildup, gritty feel, or white cast

ps: guava season is short, so act fast! this collab is super limited edition, so once it's gone, it's gone.

*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025

ingredients 

key ingredients: 

• invisible rice starch technology: superfine absorbent powder removes oil for actually cleaner hair + boosts volume with no buildup, gritty feel, or white cast.
• nourishing sea buckthorn: known as 1 of earth’s most nutrient-rich superfruits, our signature nourishing ingredient is loaded with vitamin C, vitamin A + antioxidants, making it the ultimate holy grail for your hair + skin. that’s why we infuse it into every single formula!

full ingredients:

Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Hydroxycitronellal, Limonene, Coumarin, Hexyl Cinnamal, Vanillin, Citrus Aurantium Peel Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Limon (Lemon) Peel Oil, Geranyl Acetate, Linalyl Acetate

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

how to:

1. shake well
2. hold 8 inches away
3. spray onto roots in sweeping motion
4. wait 30 seconds
5. massage or brush through

pro tip! pair with soulstruck dry hair mask for a complete refresh between washes. use perk up at the roots to absorb oil, then soulstruck on your mid-lengths and ends to soften + moisturize in seconds. 

safety information:

GUAVA GRANITA perk up: FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.

FAQ

are you discontinuing perk up dry shampoo?
don’t worry, the original formula that started the perk up craze is here to stay! collect them both: perk up dry shampoo (featuring our signature amika scent) + limited-edition perk up GUAVA GRANITA dry shampoo to alternate scents based on your mood. you can never have too much perk up!

what is the difference between perk up GUAVA GRANITA + the original perk up dry shampoo?
amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is the same perk up dry shampoo formula you know + love with a limited-edition scent by Ellis Brooklyn.

which perk up dry shampoo is best for me?
it all depends on how much oil control + volume you’re looking for—and of course, your scent of choice! for hair that needs a shampoo 3-4x a week, keep it classic with our original perk up dry shampoo, the oil-removing root refresher that started it all. for the same volume-boosting + wash-extending benefits with a sweet + juicy scent, go for perk up GUAVA GRANITA dry shampoo. for hair that needs shampoo 1-2x a week + a more weightless feel, choose perk up plus extended clean dry shampoo. and for extra-strength oil control for hair that needs shampooing almost every day, you can’t go wrong with perk up ultra oil control dry shampoo.  

what does GUAVA GRANITA smell like?
GUAVA GRANITA by Ellis Brooklyn is a sweet, juicy scent with notes of juicy guava, banana, vanilla + almond milk. one spritz + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.

how long will perk up GUAVA GRANITA be available?
it's here for a good time, not a long time. amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is a super-limited collab that will only be available while supplies last—so don't miss it!

why did we partner with Ellis Brooklyn?
our friends at Ellis Brooklyn embody so many of our amika values–they’re a clean, Brooklyn-born + female-led brand just like us. talk about a match made in paradise!

a pro-loved heat protectant serum that protects hair from heat up to 450°F* + adds glossy shine.

*clinically proven

What it is: a stylist-loved heat protectant serum that protects hair against damage caused by heat styling up to 450°F* + leaves a glossy finish.                                  

Who it's for: all hair types 1–4c in need of heat protection.                                 

Why it's special: protect your hair like a pro with blockade, a stylist-loved oil serum that shields hair from heat up to 450°F,* smooths frizz + adds shine. ideal for all hair types—especially medium to thick hair—use blockade before blowouts, heat tools + as a final touch for a glossy finish. 

*clinically proven

                           
Key Ingredients: 

• sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair.                                 
  

Full Ingredients List:
Cyclopentasiloxane, Dimethiconol, Dimethicone, Hippophae Rhamnoides Fruit/Seed Oil, Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Geraniol, Rose Ketones. 

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.                      

How To Instructions:

1. before heat styling, apply 1–3 pumps of blockade to hands. (pro tip: less is more!) 
2. apply product evenly from mid-lengths to ends of damp or dry hair.
3. post-styling, skim the surface of hair with any product left over on your hands for added shine.   

safety information: 

avoid contact with eyes.

FAQs:

did blockade get reformulated?  

• blockade's return has a lot to do with our stylist community: countless pros told us that they missed this salon-chair staple for its heavy-duty heat defense + glossy finish. the formula has undergone some minor updates for optimization, but don’t worry: you’ll find the same 450°F heat protection,* frizz control + shine you loved + missed in the original. 
   
  *clinically proven.

who's it for? 

• all hair types 1–4c in need of heat protection

when + how do I use it?

• prior to heat styling, apply 1–3 pumps to damp or dry hair.  

how is this different from superfruit star + water sign? 

• blockade is a heat protectant, made for all hair in need of heat protection. use it as a prep step before heat styling to keep damage + frizz at bay.  
• superfruit star is a multi-tasking styling treatment made for all hair types—ideal for fine hair that tends to feel weighed-down by oils. use it to add shine, strength + heat protection to any part of the styling process.  
• water sign is a rich oil treatment that delivers an intense shot of moisture to thirsty strands—especially thick hair types 2c–4c. a little goes a long way!  
                                              

a strong-hold, fast-drying finishing hairspray.

what is headstrong intense hold hairspray?

flexible working hairspray for stay-all-day style that you'll still be able to run your fingers through

what is fluxus touchable, flexible hold hairspray?

what is brooklyn bombshell blowout + blow dry spray?

what is rising star?

• volume that packs a performance: clinically proven for instant + all day root lift that lasts all day*
• all the volume, none of the stiffness: this crunch-free formula is buildable, lightweight + never weighs hair down.
• hair-raising ingredients: formulated with carob seed extract, hydrolyzed soy proteins + more to create fuller-looking strands.

• carob seed extract: works to help achieve stronger, fuller-looking strands.
  
• hydrolyzed soy protein: helps to increase the diameter of the hair fiber for more voluminous-looking hair.
  
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

get oil removal on speed dial with this powerful dry shampoo for extra oily scalps.

what it is

calling all oily scalps! dial up hair’s highest potential with perk up ultra dry shampoo—a powerful formula created for extra oily scalps that need oil control on speed dial between daily washes.

who it's for

all hair types 1-4c
oily scalps + strands that get weighed down by oil 1-2 days after washing

why it's special

meet your extra-oily scalps’ solution for a powerful clean between daily (or every other day) washes. this clinically proven* formula delivers off-the-hook freshness with a dry, refreshing feel + finish for that ‘just washed my hair’ feeling. in fact, 87% said that perk up ultra helps control oil.* your perfect perk up is calling.

• clinically proven to remove more oil**
• helps control oils**
• revitalizes greasy strands courtesy of root-friendly ingredients like oil-absorbing tapioca starch, odor-- removing bamboo stem extract + our signature superfruit sea buckthorn.
• community-requested formula: you asked + we answered with a dialed-up formula designed for even the oiliest scalps.

*based on a 2-week consumer study of 66 participants

**when compared to our traditional perk up dry shampoo.

key ingredients

• tapioca starch: refreshes roots + absorbs oil from the scalp.
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair and scalp.
• bamboo stem extract: absorbs sweat + sebum while removing odor from the hair + scalp.

full ingredients

Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice) Starch, Silica, Tapioca Starch, Disteardimonium Hectorite, Bambusa Arundinacea (Bamboo) Stem Extract, Epilobium Angustifolium (Willow Herb) Flower/Leaf/Stem Extract, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Diisopropyl Adipate, Water/Eau/Aqua, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol 

how to use

- shake well.
- spray 8 inches away from roots in a sweeping motion.
- wait 30 seconds. 
- massage product into scalp or brush it through.
- apply more as needed.  

good to know / FAQ:

what is dry shampoo?
our favorite way to refresh our hair, sans water. dry shampoos are powder formulas that work at the root to refresh, remove odors, add ‘oomph’ + absorb oil between showers.


what does dry shampoo do?
traditionally, dry shampoos absorb excess dirt, oil + grease from your scalp. additionally, they can refresh hairstyles to make them last longer, or add volume + an extra 'oomph' to hair (perk up dry shampoo, we're lookin' at you).


how do you use dry shampoo?
shake your can of dry shampoo well, spray from about 8 inches away in a sweeping motion, wait 30 seconds, then massage or brush through.

is this color safe?
yes! perk up ultra is suitable for color-treated hair.

is this safe for keratin, Brazilian, or other chemically treated hair?
yes!

a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray—no rinse needed! 

who it's for

dry, brittle hair

• spray onto strands that look + feel dry, brittle, or dull + feel your hair get softer, stronger + more moisturized in seconds.
  

extensions users

• extensions don’t soak up the moisturizing benefits of natural scalp oils. spray soulstruck onto extensions to keep them nourished + soft for longer.
  

unmanageable hair between wash days

• if hair feels tangled, needs extra moisture, or you’re too busy for a wash day, spray on soulstruck to soften, moisturize + strengthen until your next wash.
  

protective style care

• spray onto braids, twists, or other protective styles to help lock in moisture + maintain softness.

why it's special

meet soulstruck, your shortcut to soft, moisturized hair in seconds. this mess-free, leave-in nourishing dry hair mask softens + reinforces hair fibers with strengthening vegan silk protein + sea buckthorn—delivering results that are as soft as they are strong. soulstruck's weightless, aerosol formula gives hair a stroke of nourishment, softness + strength without a wash and without any buildup.

soulstruck achieves:

• 6x softer hair instantly*
• 6x more moisturized hair*
• 3.5x stronger hair*
  

*clinically proven.

how to use:

1. shake well.
2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions.
3. brush or smooth through strands as needed.

key ingredients

vegan silk protein:

inspired by the delicate strength + silkiness of a spider’s web, our vegan silk proteins reinforce the hair strand—delivering softness that’s as weightless as it is strong.

sea buckthorn:

our signature superfruit, sea buckthorn works to restore lipids in the hair to help increase shine, manageability, softness + strength—which is why we infuse it into every formula.

full ingredients

Dimethyl Ether, Water/Aqua/ Eau, Alcohol Denat. (SD Alcohol 40-B), sr-(Polypeptide-168 Oligopeptide-178), Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Diospyros Kaki (Persimmon) Fruit Extract, Crambe Abyssinica Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ximenia Americana Seed Oil, Theobroma Cacao (Cocoa) Extract, Musa Sapientum (Banana/Banane) Fruit Extract, Ananas Sativus (Pineapple/Ananas) Fruit Extract, Biosaccharide Gum-4, Behentrimonium Chloride*, Cetearyl Alcohol, Tocopherol, Ethyl Linoleate, Ethyl Oleate, Caprylyl Glycol, Pentylene Glycol, Propanediol, Ethylhexylglycerin, 1,2-Hexanediol, Butylene Glycol, Sodium Benzoate, Potassium Sorbate, Pentaerythrityl Tetra-di-t-butyl, Hydroxyhydrocinnamate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *antistatic agent/agent antistatique

save 15% on this travel-size + full-size dry leave-in mask that instantly softens, moisturizes + strengthens hair in a single spray—no rinse needed!

who it's for

dry, brittle hair in need of softening

why it's special

meet soft moves, the full-size + travel-size soulstruck nourishing dry hair mask duo that serves as your shortcut to soft, moisturized hair in seconds.

this mess-free, leave-in nourishing dry hair mask softens + reinforces hair fibers with strengthening vegan silk protein + sea buckthorn—delivering results that are as soft as they are strong. soulstruck's weightless, aerosol formula gives hair a stroke of nourishment, softness + strength without a wash and without any buildup.


soulstruck achieves:

• 6x softer hair instantly*
• 6x more moisturized hair*
• 3.5x stronger hair*
  

*clinically proven.

how to use: 

1. shake well.
   
   2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions.
   
   3. brush or smooth through strands as needed.

key ingredients

• vegan silk protein: inspired by the delicate strength + silkiness of a spider’s web, our vegan silk proteins reinforce the hair strand—delivering softness that’s as weightless as it is strong.
• sea buckthorn: our signature superfruit, sea buckthorn works to restore lipids in the hair to help increase shine, manageability, softness + strength—which is why we infuse it into every formula.

full ingredients

Dimethyl Ether, Water/Aqua/ Eau, Alcohol Denat. (SD Alcohol 40-B), sr-(Polypeptide-168 Oligopeptide-178), Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Diospyros Kaki (Persimmon) Fruit Extract, Crambe Abyssinica Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ximenia Americana Seed Oil, Theobroma Cacao (Cocoa) Extract, Musa Sapientum (Banana/Banane) Fruit Extract, Ananas Sativus (Pineapple/Ananas) Fruit Extract, Biosaccharide Gum-4, Behentrimonium Chloride*, Cetearyl Alcohol, Tocopherol, Ethyl Linoleate, Ethyl Oleate, Caprylyl Glycol, Pentylene Glycol, Propanediol, Ethylhexylglycerin, 1,2-Hexanediol, Butylene Glycol, Sodium Benzoate, Potassium Sorbate, Pentaerythrityl Tetra-di-t-butyl, Hydroxyhydrocinnamate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *antistatic agent/agent antistatique

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

in the mood for nourishment you can see + feel? meet the set made for your most nourished mane.

what is the nourishment-ality | nourishing routine set?

make way for nourishment you can see + feel with a superfruit-infused set featuring travel sizes of normcore shampoo + conditioner, a travel size soulfood nourishing mask + a full size of the wizard silicone-free detangling primer.

who it's for

fine to medium hair types 1-2c.

why it's special

put your mane in a nourishing mindset with a routine set made to leave your strands softer, shinier + deeply hydrated thanks to these sea buckthorn + nutrient-infused formulas.

• travel size! normcore signature shampoo + conditioner: this nutrient-rich shampoo + conditioner nourishes + cleanses your way to 7x more conditioned hair.*
• travel size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands. use as a weekly treatment for 11.4x more conditioned hair.**
• full size! the wizard silicone-free detangling primer: this silicone-free, leave-in detangling spray protects hair against 450°F heat†, helps to reduce frizz + preps + primes strands for any style.

 *clinically proven when using shampoo + conditioner together as a system. **clinically proven, after one use.

 †clinically proven.

key ingredients

• sea buckthorn: nourishes strands + helps increase shine, manageability, softness + strength.
• jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
• squalane: protects from dehydration + moisture loss while restoring hair’s suppleness. 

full ingredients 

normcore signature shampoo:

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

normcore signature conditioner: 

Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *antistatic agent/agent antistatique

the wizard silicone-free detangling primer:

isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, squalane, persea gratissima (avocado/avocat) oil, tocopheryl acetate, fragrance/parfum 

how to use

normcore signature shampoo + conditioner:

• lather + massage shampoo through wet hair from root to ends. rinse.
• massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.

soulfood nourishing mask: 

• after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
• use either as a weekly treatment or an everyday conditioner.

the wizard silicone-free detangling primer:

• evenly mist throughout damp hair from mid-lengths to ends.
• lightly detangle with fingers or wide-toothed comb.
• air dry for natural texture, or blow dry for a smooth finish.

good to know

why does soulfood nourishing mask vary in color + texture?

our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn + production. don't worry, this is totally normal + doesn't change the product efficacy!

is this set color safe? 

yes, our signature collection is suitable for color-treated hair.

is this set safe for keratin, Brazilian, or other chemically treated hair?

yes, nourishment-ality routine set is suitable for chemically treated hair.

what is the amika signature scent? 

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

unlock next-level hair joy with superfruit-infused nourishing favorites in 1 juicy set.

what is the soft strand manifestation | nourishing treat + style set?

manifest your most nourished mane with an exclusive set featuring a full size soulfood nourishing mask, travel sizes of perk up dry shampoo + superfruit star lightweight hair styling oil, plus sample sizes of normcore signature shampoo + conditioner.

who it's for

all hair is welcome.

why it's special

reach total strand enlightenment with this nourishing set of superfruit-infused favorites.

• sample size! normcore signature shampoo + conditioner: this nutrient-rich shampoo + conditioner nourishes + cleanses for 7x more conditioned hair.*
  
• travel size! superfruit star lightweight hair styling oil: this lightweight multitasking hair oil is clinically proven to leave hair 7x stronger** 2x smoother (even in high humidity!)** + reduce breakage by 86%.**
  
• travel size! perk up dry shampoo: use in between wash days to clean, refresh roots + boost volume.
• full size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands.

*clinically proven, when used as a system.

**clinically proven, after one use. 

key ingredients

• sea buckthorn: nourishes strands + helps increase shine, manageability, softness + strength.
• jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
• rice starch: a light powder that helps to absorb oil + adds instant body. 
  

full ingredients 

normcore signature shampoo:

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, Peg-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

normcore signature conditioner:

Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide Mipa, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *Antistatic Agent/Agent Antistatique

soulfood nourishing mask:

Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

superfruit star lightweight hair styling oil:

Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin. 

perk up dry shampoo:

Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene.

how to use

normcore signature shampoo + conditioner:

• lather + massage shampoo through wet hair from root to ends. rinse.
• massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.

superfruit star lightweight hair styling oil:

• prior to heat styling, apply 1-2 pumps to damp or dry hair to strengthen + protect from heat damage.
• to smooth + add shine to your finished style, apply 1-2 pumps throughout dry hair, focusing on the ends.

perk up dry shampoo:

• shake well + hold 8 inches away.
• spray onto roots in sweeping motion, then wait 30 seconds. massage or brush through to finish.

soulfood nourishing mask:

• after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
• use either as a weekly treatment or an everyday conditioner.

faqs

is normcore signature shampoo + conditioner color safe?

yes, normcore signature shampoo + conditioner is suitable for color treated hair.

is normcore signature shampoo + conditioner safe for keratin, brazilian, or other chemically treated hair?

yes, normcore signature shampoo is suitable for chemically treated hair.

what is the amika signature scent?

why does soulfood nourishing mask vary in color + texture?

our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn + production. don't worry, this is totally normal + doesn't change the product efficacy!

the wizard vs. superfruit star, what's the difference?

the wizard is great for all hair types to detangle + protect against heat damage on damp hair after washing + conditioning. superfruit star works on both damp + dry hair to strengthen, smooth + protect against heat damage + frizz.

what type of hair does perk up dry shampoo work best on?

perk up dry shampoo works on all hair types, especially those who wash their hair 3–4 times a week.

treat hair to a trio of mini bestsellers that soften, strengthen + make all the magic.

what is the everyday magic | bestsellers set?

ready for minis that make all the magic? treat hair to a trio of mini bestsellers that nourish + condition for soft, shiny + stronger strands. everyday magic features soulfood nourishing mask, perk up dry shampoo +  the wizard silicone-free detangling spray.

who it's for

all hair is welcome!

why it's special

it's time to bring on the mini magic! this limited-edition gift set is filled with bestsellers to nourish, detangle + refresh hair for a travel-sized taste of everyone’s favorite formulas.

• travel size! travel size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands. use as a weekly treatment for 11.4x more conditioned hair.*
• travel size! travel size! the wizard silicone-free detangling primer: this silicone-free, leave-in detangling spray protects hair against 450°F heat**, helps to reduce frizz + preps + primes strands for any style.
• travel size! travel size! perk up dry shampoo: perk up dry shampoo cleans + refreshes roots, adds instant volume + extends time between wash days. 

key ingredients

• sea buckthorn: this superfruit nourishes strands + helps increase shine, manageability, softness + strength.
• jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
• squalane: protects from dehydration + moisture loss while restoring hair’s suppleness. 

full ingredients 

soulfood nourishing mask:

Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene.

the wizard silicone-free detangling primer: 

Isododecane, Isopropyl Palmitate, Isohexadecane, Ethylhexyl Olivate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Squalane, Tocopheryl Acetate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol.

perk up dry shampoo:

Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene. 

how to use

soulfood nourishing mask:

• after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
•  use either as a weekly treatment or an everyday conditioner.

the wizard silicone-free detangling primer: 

• evenly mist throughout damp hair from mid-lengths to ends.
• lightly detangle with fingers or wide-toothed comb.
• air dry for natural texture or blow dry for a smooth finish.

perk up dry shampoo:

• shake well. 
• spray 8 inches away from roots in a sweeping motion.
• massage into scalp as you would with wet shampoo.
• brush through as needed.

faqs

does perk up dry shampoo leave a white cast?

not on our watch. when applied to hair a subtle white cast may be present, but this will quickly disappear once rubbed properly into hair. remember to let sit for 30 seconds or longer to fully absorb the oil and odors. starting at the scalp, massage in like you’re actually shampooing your hair and then brush through.

what is the difference between the wizard silicone-free detangling primer, and the wizard detangling primer?

the wizard silicone-free detangling primer is silicone-free and formulated with squalane, while the wizard detangling primer is not silicone-free and does not include squalane in the formula.

can the wizard be used in place of conditioner?

the wizard is meant to be used after conditioner, and before styling. we do not recommend using the wizard in place of conditioner.

why does soulfood nourishing mask vary in color and texture?

our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn and production. don't worry, this is totally normal and doesn't change the product efficacy!

what is the amika signature scent?

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

cleanse, condition, mask + more with this nourishing set of must-have minis.

what it is

nourish your scalp + strands with travel-sizes of our most iconic formulas: normcore signature shampoo + conditioner, soulfood nourishing mask + the wizard silicone-free detangling primer.

who it's for

fine to medium hair types 1–2c

why it's special

we've packed these mighty minis with good-for-you vitamins, nutrients + our signature superfruit, sea buckthorn, leaving your strands softer, shinier + deeply hydrated. plus, they're sized just right for carry-ons, gym bags, or just to try at home—our signature collection is the perfect place to start if you're new here!

• normcore signature shampoo: a sulfate-free shampoo that gently cleanses—without stripping moisture—and infuses strands + scalp with hydrating coconut acid to promote silky-soft hair.

• normcore signature conditioner: a light-as-air conditioner made with nurturing shea butter for hair that is weightlessly hydrated, noticeably softened + 7x more conditioned.*

•soulfood nourishing hair mask: a rich, deeply hydrating mask for 87% more repair** + hair that’s 7x more moisturized.**

• the wizard silicone-free detangling primer: a squalane-powered primer that reduces frizz, protects against heat up to 450 degrees + detangles all hair types.

*clinically proven, after one use.
**after one use.

key ingredients

• jojoba seed oil: contains many essential fatty acids, powerful antioxidants, + vitamins; naturally rich in vitamins a, + e.
• shea butter: rich in fatty acids + antioxidants known to soften and hydrate.
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp. "

full ingredients

normcore signature shampoo:
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Coconut Acid, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes

normcore signature conditioner:
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *antistatic agent/agent antistatique

soulfood nourishing mask:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride*, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

the wizard silicone-free detangling primer:
Isododecane, Isopropyl Palmitate, Isohexadecane, Ethylhexyl Olivate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Squalane, Tocopheryl Acetate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol

how to use

• massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.

• apply normcore signature conditioner from mid-lengths to ends, allowing the conditioner to penetrate before rinsing.

• smooth soulfood nourishing mask from roots to ends + allow it to deeply hydrate + repair hair for 5–7 minutes.

• rinse hair with cool water to close the cuticle, lock in moisture + leave a glossy finish.

• after towel-drying, evenly mist the wizard detangling primer from mid-lengths to ends + lightly detangle with your fingers or a wide-toothed comb.

what is the the kure shampoo + forever friend bottle duo?

this planet-friendly pair—including a refill pouch of the kure strength repair shampoo + a forever friend refillable shampoo bottle—was specially curated to help reduce impact over time.*

who it's for

all hair types 1-4c. ideal for high porosity hair.

why it's special

amika is a proud pal to the planet, so we're making it easy to do good for your hair + the environment. in fact, using this duo together reduces environmental impact by 98.4** over the course of 2 years!

forever friend refillable shampoo bottle:
- a refillable, reusable bottle made with BPA-free + EA-free eastman Tritan plastic
- helps reduce your environmental impact by 69%†
- dishwasher safe + impact resistant

the kure strength repair shampoo pouch:
- a reparative shampoo that strengthens strands damaged by everyday stressors, heat + chemical treatments
- clinically proven to leave hair 2x stronger with 55% less breakage††

*all emission and environmental impact claims were generated from Sustainable Minds software.
** when compared to traditional, virgin plastic bottles.
†after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
††clinically proven when shampoo + conditioner are used continuously as a system.

key ingredients

• fortifying technology: helps target + strengthen hair prone to breakage.
• plant butters: rich in nutrients like omega fatty acids, vitamins + minerals.
• vegan proteins: helps to reinforce damaged hair + improve shine.
  
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

full ingredients

water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

how to use

1. pour pouch into bottle.
2. pump shampoo into hands, then massage through hair focusing on the roots.
3. rinse.
4. once shampoo runs out, unscrew the top of the forever bottle and give it a wash.
5. use any amika shampoo pouch to refill.

good to know / FAQ

is this color-safe?
yes, the kure shampoo is color-safe.

is this safe for keratin, Brazilian, or other chemically-treated hair?
yes! the kure shampoo is suitable for keratin, Brazilian, or other chemically treated hair.

can I use this every day?
yes! the kure bond repair shampoo is formulated to be used daily or every wash day.

what is the amika signature scent?
an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.